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Princecraft Launches Three New Models at TIBS


Princecraft Boats 2024
Brunswick CEO Dave Foulkes made his first trip to TIBS to unveil the 2024 Princecraft lineup

Princecraft took advantage of an eager crowd during the first weekend of the Toronto International Boat Show to unveil three new models for 2024.


With a large crowd gathered around the booth, the Quebec-based builder announced the release of the Vectra 23 WRL, Ventura 230 WRL, and the Brio 2.0 powered by Mercury Avator electric outboards.


The announcement was made by Brunswick Corporation CEO David Foulkes, who made his first ever visit to TIBS, alongside Princecraft President Rodier Grondin and Princecraft Director of Marketing Jean-Philippe Dubois.


The announcements come as part of Princecraft's rebranding for 2024 which coincides with their 70th anniversary.


The company has also already announced the all-new Sport 175 for 2024.


Vectra 23 WRL



The launch of the Vectra 23 WRL is the latest addition to the growing Vectra lineup, which also includes seven additional models ranging from 19’7’’ to 25’8’’. The entire Vectra series has also been revamped for 2024.


“We are thrilled to officially introduce the all-new Vectra 23 WRL and unveil the significant enhancements we made for the series in 2024,” said Rodier Grondin, President of Princecraft Boats.


“On behalf of the entire Princecraft team, we are incredibly proud of the designs, and we are confident they will be well-received in the market offering consumers premium features that allow them to make the most of their time on the water with friends and family.”

The 2024 Vectra series will be available in four colors – Black, Ruby Red, Pearl Grey, and Miami Harbor. It will also be offered in four editions – Traditional, Nautical Blue, Onyx White, and a Special Edition Copper package.


Other standout features on the Vectra will include all-new ergonomic upholstery, new fiberglass reinforced composite bow corners with 45-degree angle, an ergonomic rotomolded helm designed with inspiration from the automotive industry that includes optional Simrad Go7 touchscreen electronics, and a removable ski pylon giving full access to the swim platform for socializing and watersports.


Ventura 230 WRL



The new Ventura 230 WRL, meanwhile, will also see a major overhaul for 2024. Her most notable standout features include the addition of a windshield after consumer feedback, and a new wakeboard tower to increase the options on the popular bowrider platform.


The versatile dayboat carries an LOA of 23'1" with an 8'6" beam to make it easily trailerable and comes standard with a Mercury 150 hp Pro-XS outboard. An optional Mercury 250 V8 XL Verado is also available.

“The Ventura series has a legacy of being one of the most adaptable deck boats on the market, and the addition of the 23 WRL model adds even more versatility for our consumers,” added Grondin.


Brio 2.0



The new Brio 2.0 electric series from Princecraft will also see the addition of the latest Avator outboards from Mercury Marine. After revealing the new 75e and 110e motors at CES, the Brio 2.0 will feature the latest electric outboards from Mercury.

The Brio series was first launched in 2021 and ranges from 17’ to 21’ with advanced features and electric power options. The series has three models -- the e17, e19, and e21 -- which will be offered with the Avator 20e or 35e.

“After launching the Brio 2.0 series in 2021, we’ve experienced incredible demand for continued electric options, and we’re thrilled to officially launch the series with Mercury Marine’s award winning electric Avator series,” said Grondin.


“Through our incredible partnership with Mercury, we are confident that our consumers will enjoy an elevated on-water experience with calm, quiet and smooth handling, intuitive controls and advanced technologies.”


The Brio series pontoons are made with high-strength H36 aluminum and offer boaters straightforward layouts designed for functionality and ease of use. All three models have room for 7-8 passengers and offer a handy list of standard features including a livewell, rod holder storage, ice box, privacy enclosure, and more. Each model also offers either two or four 48V lithium batteries depending on the user's range needs or speed requirements.



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