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Princecraft Continues Rebranding for 2024 with All-New Sport 175


2024 Princecraft Sport 175
2024 Princecraft Sport 175

Princecraft Boats, a Brunswick Corporation brand and leading manufacturer of aluminum boats, had announced the re-designed Sport 175 model for 2024.


The new comes after the well-respected company earlier announced a complete rebranding for 2024 coinciding with their 70th anniversary. With a long history in Quebec and Eastern Canada, not to mention a strong presence across Canada, Princecraft is one of Canadian boating's best innovators. Now boaters will get the first chance to see Princecraft's refined image with the launch of the new Sport 175.


The new Sport 175 is Princecraft's ideal water-sport model and is known for offering numerous comfort options to suit the needs of boating families. Designed with a focus on space and features, the Sport 175 offers nearly 20% more space in the cockpit and nearly 40% more bow space than previous models. The new Sport 175 also offers functionality and spacious seating options for all onboard. Additionally, the transformed aluminum hull is the only hull on the aluminum market with a cut nose to provide more running surface, stability, and increased fuel efficiency.


Additional features of the Sport 175 include:

  • A redesigned helm complete with four standard gauges, multiple display options that can integrate Brunswick’s portfolio of technology like the Simrad Go7 and additional storage.

  • Completely updated interior, with the U-shape seating area at the stern and a host of customization options, including a fully upholstered center rear seat module, including either a cooler or a livewell under the seat.

  • Lightweight and designed to be easily towable behind a small SUV making it easier for families to gain access to the water.

“Princecraft is known as a leader in durability and quality, and through new models like the Sport 175, we look forward to building on our strong foundation while continuing to design new innovative products to meet the needs of the next generation of families and boaters,” said Jean-Philippe Martin Dubois, Princecraft Director of Marketing and Customer Experience in a press release.


“The exciting model changes have been months in the making, and we are thrilled for our customers to experience the enhancements and make memories on the water.”


The Sport 175 is available in three color options and has the option to add the 3D domed Princecraft logo for extra-sporty on water appeal.


You can get a full walkaround of the new Sport 175 in the video below:

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