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Princecraft Rebranding in 2024 to Celebrate 70th Anniversary

2024 Princecraft Vogue 27 XT
The 2024 Princecraft Vogue 27 XT

One of Canada's most respected boat brands is undergoing a refresh in celebration of their 70th anniversary.

Princecraft Boats, a division of Brunswick Corporation and widely regarded as one of Canadian boating's biggest triumphs, is marking the occasion with a new website, new logo, and several new products for 2024.

The news comes on the heels of several successful years for the Canadian manufacturer, including their foray into electric boating with the Brio Pontoon Series and the well-received launch of their Ventura Dual Console series. They have also continued a strong presence in the fishing market, particularly with the popular MAX Series.

April 2024 will mark the company's 70th anniversary, and to commemorate the occasion boaters will see a redesigned brand with new energy. The company's new tagline, “The Spirit of Boating” will represent the company's longstanding reputation for helping boaters of all types -- from family boaters who enjoy cruising on the water to recreational anglers hoping to land the next catch.

The company has also redesigned its website with new intuitive navigation and features for those learning about the brand or exploring new model options. A launch date is expected soon.

“We are so grateful to our loyal consumers, partners and employees that have made Princecraft a success for 70 years,” said Rodier Grondin, President of Princecraft Boats in a company statement. “It is a privilege to be a part of the lives of generations of boaters, and we plan to continue the legacy and passion for adventure that has been part of our DNA since the beginning.”

As part of the 70th anniversary and rebrand, Princecraft owners and prospective buyers can expect to see a new logo on all new models as well.

You can get a glimpse of Princecraft's new look in the video below:

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