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Avator Outboard from Mercury Headed to Dealers

Mercury Marine has begun distribution of its innovative Avator electric outboard to dealers.

The Brunswick Corporation subsidiary first announced the Avator in February 2022 with the unveiling of the upcoming Avator 7.5e powerplant. The 7.5e produces 750W of electric power roughly equivalent to 3.5 horsepower.

In early 2023, the company announced an expansion of the series would include the 20e and 35e. The 20e and 35e generate 2000W and 3500W, respectively, which equates to roughly 9.0 and 15 horsepower.

The gradual rollout and impending expansion of the Avator series is part of Mercury's broad push towards electrification. Brunswick also paired the launch of their new budget-conscious brand Veer Boats with rigging from the Avator 7.5e.

In a press release, Mercury said the launch of the 7.5 is the first of five incoming Avator propulsion systems for 2023. With the 20e and 35e already announced, that leaves two remaining platforms to be announced this year.

“This is a historic and exciting day for Mercury Marine as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” said John Buelow, Mercury Marine president. “We look forward to all our customers around the world having the opportunity to experience Avator and to have the brand be prominently displayed globally.”

The Avator 7.5e is powered by a user-removable, 48-volt, 1 kWh battery developed by Brunswick’s MasterVolt business unit. The battery is designed to be easily swapped on the fly. The new 7.5e will also be offered with tiller or remote steering and will be ideal for small boats, tenders, jon boats, inflatables, and kayaks.

Other keynote features include a quick-connect mounting system with intuitive controls and a full-color display that tracks battery level and range. The 7.5e will also be the first propulsion system compatible with the new Mercury Marine app mobile app. The app contains tutorials, mechanical, and support information for the product. Users who add a Mercury SmartCraft Connect module to their outboard can also unlock advanced features within the app that include a GPS map for planning trips and estimating range, as well as the ability to track speed, battery levels, outboard hours, and system and maintenance notifications. The lithium ion battery packs are also IP67 rated for water resistance.

U.S., ANZP, and EMEA customers and distributors will begin receiving the Avator 7.5e in the coming weeks, with a steady stream being shipped globally throughout 2023. Those looking to power their boat with Avator are encouraged to contact their local dealer for more information on shipping dates.

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