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Mercury Unveils 'Avator' Electric Outboard

By: Scott Way

Mercury 'Avator' electric outboard
The new Mercury 'Avator' electric outboard

The marine industry was on notice today with the announcement from Mercury Marine of their new electric outboard - the Avator.


The new Avator comes on the heels of Mercury's announcement in May at their Investor's Day that they intended to have an operational fleet of electric outboards by 2023.


The new motor was released at the Miami International Boat Show to a large crowd, and will have an even larger impact on the industry moving forward.


As one of the industry's largest entities, Brunswick Corporation, who own Mercury Marine, also own other major brands including Sea Ray, Boston Whaler, Harris, Lund, Bayliner, and Princecraft.


“We are excited to formally announce this bold new phase of our vision for the future,” Mercury Marine president Chris Drees said in a statement. “Electrification is strategically important to us, and this concept provides a first look at how we intend to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion.”


The essence of the Avator is a removable, portable, fast-charging battery pack that disconnects from the transom fitting. The details so far are limited, but it appears Mercury is set to expand the Avator line to include five variations. It is expected orders can begin being placed in fall 2022, with first deliveries occurring in the first quarter of 2023.


“Mercury has the industry’s strongest and most robust technology and design teams who are shaping a new power for marine that expands the brand into new applications,” said Tim Reid, Mercury Marine vice president of product development & engineering. “We believe features like easily changeable batteries and quiet operation hold great appeal for current and prospective boaters. We expect our breadth of electric offerings to expand over time, and we will continue to listen to consumer feedback and monitor adoption trends.”

The launch of electric outboards by Mercury is part of their larger strategy to reduce outboard emissions by 80% by the year 2025.


You can get the first look at the Avator in the video below:

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5 則留言


My Torqueedo sank so I had to ask those same questions. Water & electric don't mix but they make them to be be a little better than splashed or rained on - Torqueedo could be submerged for LESS than 30 minutes in LESS than 3' or they're trashed.

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rob effinger
rob effinger
2023年2月20日
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Ya, electric and water... not so sure. I guess the idea is that you don't sink it? Still. I am on the Mercury outboard forum, and from what I read, you definitely do not want to put one of them underwater. I think everything has gotten too complex, too many computers, fiddly bits, sensors, etc. The law of averages means the more to fail, the more will fail. How many ancient 2 strokes are still running today, after 30 or 40 years of use? A fair number I would say..

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Kelly Williams
Kelly Williams
2022年4月14日

What happens if u turned over? Or boat was to sink. Is the motor salvageable or jst trash? That would seem 2b the biggest obstacle for electric outboards. I dont know any production insights however.

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rob effinger
rob effinger
2022年5月03日
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Torqeedo has sold thousands of electric outboard motors all over the world. One of my neighbors has one, on his small sailboat. Water and electricity don't mix well, but, they started to build electric boats around 1900.. even had electric PT boats in WW2, made by ELCO, who are still in business and still making electic powered boats.

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