Press Release: Maple Leaf Marinas Expands Brand Portfolio with Groupe Beneteau

Midland, ON - Maple Leaf Marinas (MLM) is pleased to announce the expansion of its brand portfolio, now offering Beneteau, Wellcraft, and Four Winns across its dealership network. The addition of these respected Groupe Beneteau brands further broadens MLM’s lineup and provides more Canadian boaters with access to some of the world’s most recognized names in recreational boating.

The partnership officially takes effect October 29, aligning with the Fort Lauderdale International Boat Show — a fitting stage to highlight these renowned brands. As Canada’s largest marina and dealer network, MLM’s scale and service reach will make it easier than ever for boaters across Muskoka, Georgian Bay, and beyond to experience Groupe Beneteau’s lineup.

“We are thrilled to be offering Beneteau, Wellcraft and Four Winns to our customers in Muskoka,” said Steve Tait, VP Sales, Maple Leaf Marinas. “Each of these brands represents exceptional craftsmanship and on-water performance. Expanding our lineup with Groupe Beneteau’s brands allows us to better serve our customers with more choice and more ways to enjoy their ultimate boating lifestyle.”

Matt French, VP Operations for Maple Leaf Marinas, echoed the sentiment and noted the impact for boaters across Georgian Bay. “This partnership enhances our reach across Georgian Bay,” said French. “With expert teams and full-service facilities across Central Ontario, we’re well equipped to support these brands and deliver an exceptional ownership experience.”

“As the largest boat manufacturer in the world, we could not be more proud or thankful to partner with Canada’s largest marine group,” said Nick Vosinek, Director of Sales, Wellcraft/Beneteau Boats – North, Central and South America. “Maple Leaf Marinas operates with a true customer-first approach. Their full service marinas will provide world-class support after the sale, ensuring years of worry-free boating and helping customers create lasting memories on the water. This is just the beginning of many great things to come for Ontario boaters, MLM, Beneteau, Wellcraft, and Four Winns.”

This collaboration reflects a shared goal — making exceptional boats and service more accessible to Canadian boaters. By pairing Groupe Beneteau’s renowned craftsmanship with MLM’s trusted network and regional expertise, the partnership enhances the boating experience across Ontario.

About Maple Leaf Marinas

Established in 2017, Maple Leaf Marinas (MLM) is a wholly Canadian-owned and operated company and the largest operator of freshwater marinas in Canada. With 21 picturesque locations across Georgian Bay, the Muskoka region, and Lake Simcoe, MLM offers a wide range of marina experiences — from luxurious, resort style destinations to relaxed, cottager-style settings. The network also includes 14 boat dealerships representing 24 leading brands, supported by full-service facilities and experienced marine professionals. Guided by its mission to help boaters achieve their Ultimate Boating Lifestyle, Maple Leaf Marinas continues to elevate the standard of boating in Ontario and beyond.

About Groupe Beneteau

Groupe Beneteau, founded in 1884, is a global leader in recreational boating, offering a wide portfolio of brands that span sailing yachts, powerboats and multihulls. Through its boat division, the Group provides more than 135 boat models across its brands, including Beneteau, Jeanneau, Lagoon, Wellcraft, and Four Winns, aiming to deliver outstanding on-water experiences grounded in innovation, design, and sustainability. #news