Lund Boats Partners with Minnesota Vikings

Lund Boats has announced a new partnership with the NFL's Minnesota Vikings, uniting two iconic brands that have been trusted across Minnesota for generations.

Lund, based out of New York Mills, Minnesota, is owned by Brunswick Corporation and has longstanding ties with the region since it was founded in 1948.

The collaboration will strengthen Lund’s presence in its home market while also aligning the brand with one of the most recognized sports franchises in the Upper Midwest.

The move comes as part of a larger wave of NFL and boating industry collaborations. Last week, another Brunswick brand, Crestliner Boats, announced a partnership with Green Bay Packers receiver Matthew Golden.  Last year, Indianapolis Colts receiver Michael Pittman Jr. linked up with Lund Boats, another Brunswick brand, in a similar partnership. Famed quarterback Kirk Cousins also partnered with Manitou Pontoons in 2025. NFL legend Tom Brady is well-known for his love of boating and several boutique vessels from Wajer Yachts.

“As a Minnesota-born brand, this partnership is incredibly meaningful to our team and our customers,” said Jeromie Johnston, President of Lund Boats, about partnering with the Vikings.

“For decades, Lund has represented craftsmanship, durability, and performance on the water. The Minnesota Vikings embody that same commitment on the field. Together, we’re celebrating the traditions that make this state special, from early mornings at the lake to Sundays at U.S. Bank Stadium.”

Launching at the Northwest Sport Show

Photo- Minnesota Vikings

The partnership announcement will coincide with Lund’s presence at the Northwest Sport Show, running March 5th–8th at the Minneapolis Convention Center.

To help kick off the collaboration, Vikings mascot Viktor the Viking will make a special appearance in Lund’s Booth on Sunday, March 8th, offering fans photo opportunities, autographs, and interactive experiences celebrating the new partnership.

Year-Round Engagement and Visibility

The partnership will feature co-branded content, in-stadium visibility at U.S. Bank Stadium, player engagement opportunities, and exclusive promotions designed to connect with Vikings fans and outdoor enthusiasts alike. Lund will also support select Vikings community initiatives across the state, further strengthening both organizations’ commitment to giving back.

“We are proud to partner with another iconic Minnesota brand in Lund Boats,” said Morgan Kennedy, Vice President, Partnership Marketing of the Minnesota Vikings. “Our fans have a deep connection to the outdoors and the traditions that make Minnesota unique. With Lund’s longstanding dedication to excellence, they complement our mission to create meaningful experiences for our fans across the state. Both organizations are built on decades of trust from Minnesotans and that shared foundation makes this partnership a natural fit.”

Founded in 1948, Lund Boats has built its reputation as “The Ultimate Fishing Experience,” recognized for engineering excellence, durability, and craftsmanship. Established in 1961, the Minnesota Vikings remain one of the NFL’s most storied franchises with a loyal and multi-generational fan base.

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