Groupe Beneteau Unveils 24 New Models for 2027 Including Dayboats, Center Consoles, and Yachts
Groupe Beneteau is using the Cannes Yachting Festival to showcase 24 new models for 2027, marking a massive expansion for one of Europe's largest boatbuilders. The Groupe is also expanding its pre-owned boat refit program.
The French-based marine conglomerate announced the new models and expanded refit program in a press release and discussed their decision to press forward in an uncertain market.
“In an uncertain market, we are not choosing to wait. We continue to invest, accelerate and act on the levers we control. Our strategy is clear: to offer the right products and the right services, from accessible boating to premium,” said Bruno Thivoyon, Chairman of the Management Board of Groupe Beneteau.
The new models will be part of a broader plan to introduce 66 models between 2025 and 2027. Groupe Beneteau launched 23 models in 2025 and is introducing another 24 for the 2026-2027 season. The Groupe currently owns nine brands and has shown a steady capability to produce in larger numbers, having also unveiled 18 models in 2021 at the peak of the COVID boating boom.
By counter-measure, Beneteau also sent waves through the industry in June when they announced they would be shuttering their longstanding Cadillac, Michigan, manufacturing facility—home to Four Winns, Scarab, and Glastron, three brands with deep industry ties.
Looking ahead, according to Groupe Beneteau the models launched in 2025 accounted for nearly 30 percent of the company's first-half 2026 sales. Retail sales increased 14 percent compared with the first half of 2025.
The company has also reorganized its product development operation around a new cross-functional Design Center that brings together product, naval architecture, and design expertise.
24 New Models
The 24 upcoming models for 2027 will span Groupe Beneteau's entire portfolio of sailing yachts, multihulls, dayboats, and motor yachts.
With respect to the group's powerboating segments, Groupe Beneteau is introducing the Jeanneau Cap Camarat 6.0 CC, Beneteau Flyer 30, Jeanneau EX 34 and Wellcraft 33 T-Top and Wellcraft 33 Explorer for the upcoming year.
Beneteau's motor-yacht lineup is also receiving several additions, including the Gran Turismo 40 Open, Gran Turismo 45 Open, Gran Turismo 45, Swift Trawler 43, and Swift Trawler 49. The Gran Turismo 50, developed with automotive manufacturer Alpine, is also being presented at Cannes. Beneteau announced the relaunch of the longstanding popular Gran Turismo range in 2025, starting with the Gran Turismo 35 and Gran Turismo 40. The Gran Turismo 50 was unveiled at the Paris Nautic Show in December 2025 as the new flagship of the series.
In a massive display at Cannes, which runs Sept 8-13, the Groupe is displaying 56 models, including 18 new models and 11 world premieres.
NEO Refit Program Expands
Beneteau is also expanding its NEO pre-owned boat refit program for both power and sail. Initially launched with two Lagoon models in the sail division, NEO will now cover eight models across three brands: Lagoon, Beneteau, and Jeanneau.
The program is designed to refurbish and modernize pre-owned boats, with Groupe Beneteau citing the environmental benefits of extending the service life of existing boats as well as the opportunity to make boating more accessible.
“With NEO, we are acting both to extend the life of our boats and to make them more accessible. The pre-owned market is an important part of the customer journey, and we have many strengths that enable us to bring greater value to it,” said Thivoyon in the September 8 Groupe Beneteau press release.
The company says three to five pre-owned boats change hands for every new boat sold.
They say the NEO program forms part of its environmental strategy, which includes a target of reducing Scope 3 carbon dioxide emissions by 30 percent by 2030 compared with 2022 levels.
A Major Restructuring in North America
The massive product expansion also comes as Groupe Beneteau continues a significant restructuring of its North American operations.
In June, the company announced plans to close production at its Cadillac, Michigan facility during the third quarter of 2026 and begin a process to divest both the physical site and the Four Winns, Glastron and Scarab Jet brands. The location had served as an important North American manufacturing location for Beneteau since their acquisition of Rec Boat Holdings in 2014.
Groupe Beneteau said those three brands accounted for less than five percent of group revenue in 2025 but generated approximately €30 million in cumulative operating losses in 2024 and 2025. Orders for the brands had fallen nearly 30 percent year-over-year, while combined production declined from 2,313 boats in 2022 to 474 in 2025. The company attributed the decision to prolonged weakness in the bowrider and jet boat segments.
The restructuring now leaves Beneteau focused on seven strategic brands: Beneteau, Jeanneau, Prestige, Lagoon, Excess, Wellcraft, and Delphia.
Despite the changes in North America, Wellcraft remains part of the group's strategic brand portfolio. Groupe Beneteau's current Cannes program includes the new Wellcraft 33 T-Top and 33 Explorer. Beneteau has put significant resources into overhauling Wellcraft—a company with a rich history in North American performance boating—having already crafted a new flagship Wellcraft 435, as well as a Wellcraft 355, 38 T-Top Center Console, and an all-new Wellcraft 28 Series.
Looking Ahead
The group says its 66-model launch program for 2027 will represent a 50 percent increase in the pace of range renewal compared with the previous three years.
Alongside the new boats and NEO program, Beneteau is also expanding its services portfolio with Wiziboat, a subscription-based boat-sharing and short-term rental service. They're also launching Seanapps, a connected boat monitoring app in partnership with Sentinel Marine Solutions. It allows an owner to track a vessel's status, location, and maintenance needs remotely via a mobile app. The company says it is already connected to more than 15,000 boats.
Groupe Beneteau was founded in France 140 years ago and reported €849 million in revenue in 2025. It currently operates 15 production sites and employs more than 6,200 people worldwide.
You can get a glimpse of Groupe Beneteau's 2027 offerings in the video below (powerboats start at 0:30):
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