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Bayliner Rebrands with New Logo, Website and Boats for 2024


2024 Bayliner M17 Deckboat
The 2024 Bayliner M17 Deckboat

Bayliner Boats, a division of the larger Brunswick Corporation, has announced an overhaul of the brand's image and designs for 2024.


The new comes after the popular boat brand has made significant changes to its design and features. The uniquely designed all-new M19 was launched in February 2023, which marked a continued expansion of the M-Series after the launch of the M17 in 2022.


The company has also invested heavily in their centre console fishing platforms, most notably the all-new T24-CC, which marked a turning point for their overall approach to boat design and manufacturing.


Now Bayliner will present a fresh look in 2024, including changes to their logo, website, and overall brand aesthetic.


The move is in celebration of Bayliner's 65th anniversary this coming year.


“Many Bayliner owners are first-time boat buyers, and our vision for this redesign was to fully represent the feeling and excitement that comes with a day on the water,” said Benoit Verley President, Venture Group, in a press release.


“Bayliner has helped people achieve the dream of boat ownership for 65 years and it was time we matched the spirit of that moment with the look of the brand.”

(click above to take a 360 virtual tour of the 2023 Bayliner M19. *Double click* to zoom in)


The updated Bayliner “B” represents the spirit of feeling at home at the helm. In addition to a new look showcased through the logo, tagline, and design of boat models, consumers can expect a new website experience that guides them to the model that best suits their needs.

“We felt it was critical to elevate the interactive experience with our customers both off and on the water,” said Sara Fahy, Bayliner Marketing Manager. “We want every aspect of the customer journey to feel memorable and exciting. We want to be a part of their big life moments and believe this brand change will enable that to happen.”


Bayliner’s refreshed branding will appear throughout its fleet starting in 2024. You can experience their new website or watch the video to below to see the new 2024 designs.

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