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Pontoon Boats Coming to Tractor Supply Stores in Texas


Massimo Marine Tractor Supply Company
The pilot program will offer Massimo pontoon boats at six locations in the Dallas area

You can now buy a pontoon boat alongside your cow feed.


Massimo Group, a manufacturer and distributor of pontoon boats and powersports vehicles, is launching a pilot program to include their boats in select Tractor Supply stores in Texas.

Tractor Supply Company is the largest rural lifestyle retailer in the United States with over 2200 locations in 49 states. The company also had roots in Canada, where they were known under the shortform 'TSC' moniker before the brand was acquired Peavy Industries LP in 2017 and switched to the Peavey Mart name. TSC locations in the U.S continue to offer a variety of kayaks, canoes, fishing boats, and pedal boats, as well as a variety of farming, rural, and outdoor equipment.


Massimo Marine offers a full spectrum of pontoon boats from their marine division ranging from 22 to 30 feet, with options for both pontoons and tritoons in a variety of configurations. They also offer a Sunbird 72 motor yacht. Their Massimo Motor portfolio includes an entire lineup of UTVs, ATVs, motorcycles, golf carts, e-carts, and go-karts.


In a press release, Massimo Marine said they will be the first pontoon boats available in Tractor Supply Company stores and will be offering the entry level P-22 Limited Pontoon on the floor, while the mid-level P-24, T-25 and T-30 lineup of boats will be available to order.



"Building on the success of our current agreement with Tractor Supply Company providing our full Massimo Motor product lineup online and in stores, we now have the opportunity to offer Massimo Marine products to customers of the largest rural lifestyle retailer in the US," said David Shan, Founder, Chairman & CEO of Massimo.


"This in-store pilot program will include 6 stores closest to our headquarters in Dallas, and if successful could become a regular in-store item and rollout to more locations across the United States. We believe Massimo Marine will resonate with Tractor Supply Company customers looking for American made Pontoons that offer luxury boating at an affordable price."


"Massimo Marine is laser focused on utility and value with a limited number of pontoon product offerings versus our peers, and this expansion with Tractor Supply Company would support cross selling motor vehicles and marine products. We continue to see strong demand in our marine segment, with the North America pontoon boat market expected to grow from $1.2 billion in 2021 to $2.0 billion by 2028 according to Business Market Insights. Looking ahead, combined with new product initiatives and a growing distribution network, we believe Massimo Marine will continue to expand its revenue and profit contribution to our brand in the years to come," concluded Shan.


The Massimo P-22 Limited pontoon boat is designed for entry-level pontoon enthusiasts and can be powered with 40hp up to 115hp Mercury outboards. The P-22 also features 4×6.5″ interior speakers, a 5.5″ touchscreen LCD audio display, a black painted fence rail finish, USB Ports, a 12V Port, an optional ski-tow pylon, a bimini-mounted anchor/navigation light, a mooring eye on the starboard side for tie-offs, and a motor-stop safety lanyard.


About Tractor Supply Company


For more than 85 years, Tractor Supply Company has been passionate about serving the needs of recreational farmers, ranchers, homeowners, gardeners, pet enthusiasts and all those who enjoy living Life Out Here. Tractor Supply is the largest rural lifestyle retailer in the U.S., ranking 291 on the Fortune 500. The Company's more than 50,000 Team Members are known for delivering legendary service and helping customers pursue their passions, whether that means being closer to the land, taking care of animals or living a hands-on, DIY lifestyle. In store and online, Tractor Supply provides what customers need – anytime, anywhere, any way they choose at the low prices they deserve. As of March 30, 2024, the Company operated 2,233 Tractor Supply stores in 49 states. For more information on Tractor Supply, visit www.tractorsupply.com.


About Massimo Group


Massimo Group is a manufacturer and distributor of powersports vehicles and pontoon boats. Founded in 2009, Massimo Motor believes it offers some of the most value packed UTV's, off-road, and on-road vehicles in the industry. The company's product lines include a wide selection of farm and ranch tested utility UTVs, recreational ATVs, and Americana style mini-bikes. Massimo Marine manufacturers and sells Pontoon and Tritoon boats with a dedication to innovative design, quality craftsmanship, and great customer service. Massimo is also developing electric versions of UTVs, golf-carts and pontoon boats. The company's 286,000 square foot factory is in the heart of the Dallas / Fort Worth area of Texas in the city of Garland. For more information, visit massimomotor.com and massimomarine.com.



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