By: Scott Way
After 50 years in business, Lowe Boats has announced a complete rebranding that includes new product designs and features, a new website, and a new look.
BoatBlurb spoke to Greg Falkner, the General Manager at Lowe Boats, who told us: "We’ve been exploring the entire brand and what it means to our customers. Our 50th anniversary last summer was a great opportunity to reflect on the history and heritage for this storied brand, but also a time where we wanted to be proactive about what it was going to take to grow this brand for another 50 years. It was the right time for a fresh face to the brand."
That fresh face will include product and design changes to their existing lineup of aluminum fishing boats and pontoons, including their popular Stinger Mod-V bass boats, Fishing Machine Deep-V walleye boats, and the SS pontoon lineup. There will also be a new series of SS Pontoon and Bay boats for 2022 which will include new logos, a new colour palette, and new design features.
According to Falkner, "Our new SS pontoon line is just starting to break cover. These new pontoons propel the Lowe brand into the forefront of this industry with high end features, fit and finish, with tremendous customer value. We also are launching a new world class line of bay boats that are not only stylish but incorporate awesome features from bow to stern."
The move marks another in a series of upgrades for both Lowe and Brunswick Corporation, who own the longstanding brand. Brunswick has been extremely active thus far in 2021, and the redesign of a tried and true brand like Lowe serves as another indication of their enthusiasm for the future.
"The bold new direction for Lowe is built upon this strong foundation to honor our current customers passion for the outdoors while evolving the brand to dynamically attract the next generation of boaters," said Falkner.