Brunswick Corporation Introduces TotalCare Protection Program for Boat Owners

Brunswick Corporation has launched Brunswick Product Protection Corporation and a new program dubbed TotalCare to offer new boat owners an exclusionary protection program that provides maximum coverage, simplified pricing, and added coverage benefits across the marine industry. 

According to Brunswick, TotalCare is "designed for the way today's boaters buy and boat" will be their most comprehensive protection offering to date, providing true "bow-to-stern" coverage that safeguards nearly all boat and engine components.

“TotalCare reflects our commitment to simplifying the ownership experience while delivering industry-leading protection and peace of mind,” said Bijoy Jha, Vice President of Financial and Business Services, Business Acceleration, in a press release.

“By pairing broad exclusionary coverage with an intuitive pricing structure, we’ve created a solution that’s easy for dealers to sell and easy for customers to understand.” 

The program is available across a wide spectrum of new powerboats, from entry-level models to luxury yachts, making it one of the most versatile coverage solutions in the industry. 

According to the company, TotalCare is ideal for owners of newer or higher-value boats, boats equipped with advanced onboard systems, long-term owners wanting predictable ownership costs, and owners who prefer comprehensive protection over piecemeal coverage. Deductibles will apply per covered claim, coverage is subject to plan limits and exclusions, and full terms are available any time. You can apply for a quote directly online.

With the launch of TotalCare, Brunswick will now offer three levels of coverage alongside their existing Premier and Passport plans.

Broad Coverage and Simple Pricing 

TotalCare will address the most common friction points in the boat ownership experience: complexity, cost uncertainty, and unexpected time out of the water. Key program features include: 

• Exclusionary bow-to-stern coverage that protects nearly all boat and engine components on new powerboats 

• Streamlined, transparent pricing based on the original watercraft retail price, enabling fast quotes and consistent customer communication 

• Enhanced Service Assist reimbursement per claim, reducing out-of-pocket expenses when covered repairs are needed 

• Coverage for hoist, lift, haul out, and access labor, costs that are often overlooked but can add up quickly 

Dealer Availability 

TotalCare will be available exclusively through participating Brunswick dealers. Dealers interested in offering TotalCare to their customers can contact Brunswick Product Protection Corporation directly at (800) 950-3808 or admin@boatwarranty.com, or visit brunswickproductprotection.com/totalcare to learn more.  #news #products #brunswickcorporation