Nov 26, 2025
Nov 19, 2025
X Shore Officially Declares Bankruptcy
- BoatBlurb Contributor
- 7 hours ago
- 3 min read
Swedish electric boat manufacturer X Shore has filed for bankruptcy, bringing operations for the sustainable boating brand to a halt as of January 29th, 2026.
X Shore’s financial difficulties first became public in October 2025, when its manufacturing subsidiary, X Shore Production AB, filed for bankruptcy. At the time, company leadership maintained that the parent company remained operational despite the manufacturing arm entering bankruptcy proceedings. However, the production arm’s collapse ultimately led to the insolvency of X Shore itself.
The sale of the production arm of the business, X Shore Production AB, was made to Norwegian investor Staale Reierson earlier in January.
Reierson said he plans to restart production once again.
Founded in 2016, X Shore was among the leaders in electric dayboating as it gained acceptance in the recreational boating market. The company operated a 14,000-square-metre production facility in Nyköping, Sweden that employed nearly 70 people.
X Shore launched its first true production model, the X Shore 1, in September 2022, positioning itself as a leading brand in the emerging segment.
In total, the company developed and produced three models -- the X Shore 1, Eelex 8000, and X Shore Pro -- showcasing a unique blend of contemporary design, electric capability, and renewable manufacturing.
The launch of the X Shore 1 in 2022 was designed specifically to reduce the pricepoint into electric boating. The boat carried a retail price less than half of the company's other boutique models and utilized a pre-preg production method developed at the Nykoping plant.
According to IBI, in the past three years the company's losses totaled €23m, or roughly $26 million USD. Its manufacturing entity, X Shore AB, had larger losses over the same period, according to public records.
In a public statement shared on LinkedIn, founder Konrad Bergström reflected on the company’s original ambition, saying the brand was never intended to simply produce another boat. “Our ambition was to rethink the entire experience — the UX, the interaction, and how everything works together,” he said.
Electric propulsion, Bergström added, was central to the X Shore vision, not only for environmental reasons but for the on-water experience. “Electric propulsion was a key enabler, due to its economics, the power of silence, and sustainability,” he stated, adding that the broader goal was “experience — like sailing without wind: no noise, no fumes, just presence.”
Despite the early momentum, industry acceptance, and a multitude of awards, the company struggled to overcome mounting financial pressure. Bergström acknowledged the impact of the bankruptcy on those connected to the business, writing: “To everyone affected by this journey — our employees, suppliers, partners, and investors — I am truly sorry. I deeply regret the hardship and disappointment this ending has caused.”
Earlier this month, Norwegian investor Staale Reiersen acquired X Shore Production AB at an auction along with approximately 20 finished boats. Reiersen is exploring plans to restart production, potentially continuing the focus on battery-powered electric vessels.
While X Shore as a corporate entity has now entered bankruptcy, Bergström suggested the company’s influence on the marine industry will endure. “While X Shore as a company may be coming to an end, the ideas it helped introduce will live on,” he added.
